There’s a wealth of new books being published these days targeted towards cannabis entrepreneurs. The problem is figuring out which ones are fluff, and which ones are truly helpful for a “budding” cannabis entrepreneur. That’s why we’ve done the heavy lifting for you! Put on your specs and settle into your favorite armchair, because you’ve got some reading to do. Here’s our list of 10 books that every cannabis entrepreneur NEEDS to read.
1. The Business of Cannabis: New Policies for the New Marijuana Industry by D.J. Summers. Published in March of this year, this book provides the most up-to-date look available at the regulations that are shaping the industry. It’s a deep dive, but every cannabis entrepreneur needs a solid understanding of the law; past, present, and future.
2. Smoke Signals: A Social History of Marijuana by Martin Lee. You can’t truly know where our industry is going without an understanding of where it came from. This easy-to-read book details the story of pot in America.
3. The Cannabis Manifesto: A New Paradigm for Wellness, by Steve DeAngelo. Author Steve DeAngelo has been a cannabis activist and entrepreneur for longer than many in the biz have been alive. Founder of the famous Harborside Health Center in Oakland, DeAngelo’s book provides a thorough case for legalization, and support for his thesis that there is no such thing as “recreational” marijuana.
4. The Cannabis Encyclopedia: The Definitive Guide to Cultivation & Consumption of Medical Marijuana, by Jorge Cervantes. Cannabis entrepreneurs must have a thorough understanding of the methodology used to create a quality product, regardless of whether you’re involved in the cultivation business yourself. Nobody is more qualified to educate you about growing marijuana than author Jorge Cervantes.
5. Navigating Safe Harbor: Cannabis Banking in a Time of Uncertainty by Sundie Seefried. One of the most complicated topics facing the cannabis industry today is banking. Seefried has made it her career goal to resolve the banking problems forced upon today’s cannabis entrepreneurs, and offers her solutions and suggestions in this book.
6. The Lean Startup by Eric Ries. This one is mandatory reading for ALL entrepreneurs. Ries provides a game-plan to create and manage a successful startup, continuously innovate, and come out the other side with your head still intact. This book is a top-seller, and has been for more than 6 years.
7. Retail Cannabis Handbook: How to Start and Run a Marijuana Dispensary, by Milton Wani. For the retail entrepreneur, this is both an excellent starting point as well as a helpful reference to keep on the shelf. It’s packed full of actionable tips, checklists, guides, promotional ideas and more.
8. Big Weed: An Entrepreneur’s High-Stakes Adventures in the Budding Legal Marijuana Business by Christian Hageseth. The legal weed business is so new that there aren’t many case-studies available. Thankfully, Hageseth provides one here as he tells the story of his days as a white-collar professional through the founding and building of his company, Green Man Cannabis.
9. How to Win Friends and Influence People, by Dale Carnegie. Written more than 60 years ago, this is a must-read for any business professional. Relationships in business matter, maybe even more so in the wild frontier of the cannabis industry. Carnegie provides instruction on how to win people to your way of thinking without causing resentment, and how to communicate effectively in the business world.
10. The Little Black Book of Marijuana: The Essential Guide to the World of Cannabis by Steve Elliott. This handy little pocket guide provides all the important facts you’ll ever need to know about pot. It’s a great reference, and useful to keep with you while you travel.
Did we miss any of your favorites? Let us know in the comments below.